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How are links evaluated by the link analysis?

How are links evaluated by the link analysis?

Benjamin Weßel avatar
Written by Benjamin Weßel
Updated yesterday

Question

How are links evaluated by the link analysis?

Answer

Links are assessed on the basis of various criteria:
A distinction is made between risk and evaluation criteria.

A link is evaluated according to three risk rules and classified as bad if

  • it contains malware

  • the domain is not in the Google index

or

  • the subject of the domain is considered hacking.

In addition, there are many other evaluation criteria, several of which must apply for a link to be rated negatively. One example is the criterion "Domain has no OVI", which refers to the XOVI keywords database.

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