Question
How are links evaluated by the link analysis?
Answer
Links are assessed on the basis of various criteria:
A distinction is made between risk and evaluation criteria.
A link is evaluated according to three risk rules and classified as bad if
it contains malware
the domain is not in the Google index
or
the subject of the domain is considered hacking.
In addition, there are many other evaluation criteria, several of which must apply for a link to be rated negatively. One example is the criterion "Domain has no OVI", which refers to the XOVI keywords database.