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Why do the ranking positions differ from the actual status?

The ranking positions shown in XOVI and the actual web search positions differ

Benjamin Weßel avatar
Written by Benjamin Weßel
Updated yesterday

Question

Why do the ranking positions differ from the actual status?

Answer

Firstly, the XOVI results in the keyword area are not live. This means that if a term ranks at position 8 in the suite, for example, this position is from the previous week.
Some terms are only crawled once a month. To ensure that the terms are crawled more frequently, the terms must be created in the monitoring and monitored from there.
On the other hand, the page ranking depends on other factors.
This gives you different rankings depending on whether you are logged in to Google or not or from which location the search was carried out.

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