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Why is an organic search result displayed as the best result for a page even though it ranks in position 1 for the keyword in Google Universal Search?

The Google Universal Search result displayed is not a direct link to the page.<br>If you click on one of the zero ranking results, you will be redirected to Google Maps.<br>The best result can therefore be the organic search result.

Why is a lower ranking displayed even though Google Universal Search ranks in position 1?

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Why is an organic search result displayed as the best result for a page even though it ranks in position 1 for the keyword in Google Universal Search?

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